19.09.2023
Digital menu boards are a great way to help your business grow. They'll give you an edge over other restaurants, and they're easy to set up and use. Here are some of the benefits:
1. Increase revenue
If you’re looking to boost sales in your restaurant, digital menu boards are a fantastic way to do it. The ability to add new items and promote specials is an easy way for customers to see what’s new and exciting at your restaurant, which can lead to increased interest and sales. Digital menu boards also make it easier for customers who want a specific item or meal—like vegetarian options, gluten-free items, or vegan desserts—to find the perfect choice without asking staff members individually.
Digital menu board technology also allows restaurants to showcase their bestsellers as well as new additions to their menus with relative ease. This helps increase customer satisfaction by communicating valuable information quickly and efficiently while still offering something unique that sets them apart from competitors nearby
2. Boost sales
When you have digital menu boards in your restaurant, you can use them to promote special offers. When people are deciding what they want to eat, they'll be more likely to choose from options that will save them money or get them something extra.
You can use digital menu boards to advertise happy hour specials and other discounts on food and drinks. You could also show the daily deals for each day of the week, or seasonal items like pumpkin pie during autumn or eggnog during winter.
You might want to offer catering services at your restaurant—which means offering customers the option of having food delivered straight to their homes or offices. Digital menu boards make it easier for people who don't visit your establishment often (or at all) because they're unfamiliar with all its offerings; they'll know what's available thanks to the online menus displayed on these screens!
3. Improve cross-selling
Cross-selling is a sales technique that encourages customers to purchase additional products or services. It’s a way to increase the average transaction value and can be done through menu boards, staff training, or other methods.
Examples of cross-selling:
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A restaurant offers a variety of healthy options for its guests. The chef comes out with the steak and eggs special (which includes your choice of potatoes) but also says that if you would like to add a side salad or fruit cup, it will only cost $1 more. That creates an opportunity for the customer to spend more money by adding another item to their order—a win-win situation!
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A coffee shop has an oatmeal cookie on its menu board during breakfast hours; after lunchtime ends, they switch over to muffins instead. This way they can offer food during both meal times without needing extra inventory sitting around all day long waiting for someone else's orders!
4. Enhance product knowledge and efficiency of staff
Digital menu boards are an easy way to help staff learn more about your products and services. They also make learning about new products, ingredients, recipes, and techniques easier for your customers.
For example, if you’re introducing a new dish with a new ingredient or technique, you can use digital menu boards to tell staff about how to prepare the item correctly. This helps with efficiency because once they’ve been shown how to prepare the dish correctly once or twice in training sessions at the restaurant (or even during their first shift), it becomes second nature for them once they start working on their own.
5. Increase customer satisfaction
Customer satisfaction is a key component of running a successful business. On the other hand, dissatisfied customers are more likely to tell their friends and family about their experience in your restaurant, which can lead to lost revenue over time. Orderize can help you increase customer satisfaction by displaying specials and promotions that would otherwise be unavailable at the counter or on paper flyers posted around your restaurant. This will encourage more return visits from satisfied customers, ultimately resulting in increased revenue for your business
6. Reduce printing costs
Digital menu boards do away with the need for printing paper menus, and their ability to be updated quickly and easily can save you a bundle on printing costs.
Before digital menu boards were commonly used, restaurants would print their menus on heavy paper stock that wasn’t recyclable. That meant restaurants had to pay for ink cartridges and printers, as well as purchase large amounts of non-recyclable paper. Even after all those expenses, it could take weeks or months before a restaurant saw a return on its investment because they had to order large quantities of paper at once—and then if they wanted to change anything about their menu during that period (say they ran out of something), they had no choice but to reprint everything at once again!
With digital menu boards, these problems are eliminated thanks to the fact that there is no need for expensive inks or papers; all you need is an internet connection and some electricity! The best part? These digital displays use up less than 1% of your restaurant's energy usage compared with traditional print materials which would require much more electricity during production and distribution alone!
7. Add new items to the menu quickly
You can easily add new items to your menu and change the price of those items.
You can also quickly change specials or daily deals.
8. Engage customers with rotating images, videos, or social media posts.
Engage customers with rotating images, videos, or social media posts.
Provide images of the food or videos of the chef preparing the food.
Use social media to engage customers and get feedback. Use social media to promote your restaurant, special offers, and events.
9. Adjust pricing easily and automatically to meet demand or changing costs.
Digital menu boards are a great tool to help your business stay competitive in terms of pricing.
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You can adjust prices on the fly: Digital menu boards allow you to make changes without having to print new menus, which saves time and money.
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You can increase or decrease pricing daily: Sometimes prices need to be adjusted daily based on customer demand, cost of goods, and seasonality.
10. Offer special menus for different periods (breakfast, lunch, dinner) and adjust pricing for each.
One of the main benefits of digital menu boards is that you can create different menus for each period. For example, if breakfast specials are typically more expensive than lunch or dinner items, then you will want to show them on your digital menu during those times of day and hide them during other times.
You can also change prices depending on seasonal events like Christmas or Easter, occasions like Father's Day (or any other day), or even weather conditions like rain (which may increase demand). This flexibility benefits both your customers by providing a variety of options and yourself as the owner by giving yourself some control over your business' profit margins.
11. Display messages on menu boards such as ads, schedules, weather, specials, and more.
Display messages on menu boards such as ads, schedules, weather, specials, and more.
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Display ads
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Display schedules
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Display weather
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Display specials
12. Highlight healthy options on menu boards to promote health-conscious consumers.
If you're a restaurateur who wants to promote healthy options on your menu board, use a digital menu board. A digital menu board is an excellent way to make healthy choices more visible and easily accessible to the consumer. It can also help increase sales of healthier foods by promoting them on the main page of your restaurant's website or social media accounts.
For example, if you have a salad bar in your restaurant, display photos of several different types of salads on your main page so that customers can see what they're missing out on by not ordering from this side dish selection. Alternatively, display an image of fresh fruit as an enticement for those who don't want anything too heavy for dinner but still want something filling enough to feel satisfied after eating it.
13. Proactively manage your brand with a display that shows exactly what you want it to show including logos, background images, and more.
Digital menu boards offer a great deal of control over the content that you want your customers to see. You can change the menu items, add text, and even add links to your website from the display. This helps you build brand awareness by showing off any logos that are associated with your restaurant or business.
14. You can save time and money when you use digital menu boards.
You can save time and money when you use digital menu boards.
Using traditional printed menus requires a lot of upfront costs, including the cost of buying paper and paying for printing services. Digital menu boards offer all the benefits of traditional ones with less overhead. You also won’t need to replace them as often because they are easier to update when needed or damaged by weather conditions or other factors.
Additionally, they can be used to promote other products or services that aren’t related to food (like merchandise). This will help get more people into your restaurant because these extras might pique their interest enough for them to come try out the food! | Digital menu boards are also great for offering special offers on certain items for short periods, helping encourage customers who may not have thought about going there otherwise before now but were drawn in by these deals being offered while they were passing by at some point during the day/weekend/month. |
There are many benefits to using digital menu boards in your restaurant. They can increase revenue, boost sales, improve cross-selling, enhance product knowledge and efficiency of staff, increase customer satisfaction, reduce printing costs, and more. You can also adjust pricing easily and automatically to meet demand or changing costs as well as offer special menus for different periods (breakfast, lunch, and dinner) or even different prices!